Serayu Asri Program as a Social Innovation-Based Systemic Change for the Empowerment of Women Farmers

Condro  Budiarto; M. Amin  Ikhsan; Matahun Triastuti Budi  Utami; Fadilla Windra  Putri

Authors

Condro Budiarto Officer Community Development at PT PLN Indonesia Power UBP Mrica
M. Amin Ikhsan Security & Public Relation Assistant Manager at PT PLN Indonesia Power UBP Mrica
Matahun Triastuti Budi Utami Public Relation & Protocoler Junior Officer at PT PLN Indonesia Power UBP Mrica
Fadilla Windra Putri Resonance for Social Innovation and Local Empowerment in Indonesia (Resilient Indonesia)

Keywords:

Empowerment, Social Innovation, Women Farmers, Conservation.

Abstract

This research describes how women establish their bargaining position in efforts to challenge societal values regarding the division of roles between women and men by participating in community empowerment initiatives conducted under the Corporate Social Responsibility (CSR) framework of PT PLN Indonesia Power UBP Mrica PLTA PB Soedirman. The research used a qualitative method to analyze the process of social innovation in community empowerment, explaining several stages leading to systemic changes that impact ecosystem conservation. The findings revealed that the social innovation program initiated by the company within the framework of community empowerment is effective in blending the roles of women and men in agriculture. It enhances the bargaining power of women to take on strategic roles within organizational structures, effectively strengthens groups, improves individual quality, and facilitates systemic changes that positively impact ecosystem conservation.

References

Afni, N., Rezal, M., & Latoki, L. (2022). Konsep Kesetaraan Gender Dalam Pembangunan Dan Pemberdayaan Ekonomi Masyarakat. Musawa: Journal for Gender Studies, 14(1), 19-48.

Badan Pusat Statistik Kabupaten Banjarnegara. (2023). Hasil Pencacahan Lengkap Sensus Pertanian 2023. Banjarnegara: BPS Kabupaten Banjarnegara.

Badan Pusat Statistik Kabupaten Banjernegara. (2024). Luas Areal Tanaman Perkebunan Menurut Kecamatan dan Jenis Tanaman di Kabupaten Banjarnegara (Hektar), 2022-2023. Banjarnegara: BPS Kabupaten Banjarnegara.

Bierema, L. L. (2016). Women’s leadership: Troubling notions of the “ideal”(male) leader. Advances in Developing Human Resources, 18(2), 119-136.

Budiman, A. (1982). Pembagian Kerja secara Seksual, Sebuah Pembahasan Sosiologis Peran Wanita dalam Masyarakat. Jakarta: Gramedia .

Caulier-Grice, J., Davies, A., Patrick, R., & Norman, W. (2012). Social innovation overview: a deliverable of the project:“The theoretical, empirical and policy foundations for building social innovation in Europe”(TEPSIE), European Commission–7th framework programme. European Commission, DG Research, Brussels.

Ife, J. (2013). Community development in an uncertain world. Australia: Cambridge University Press.

Lamane, S. A., Afni, N., Fatwa, M., Haidir, H., Ahmad, H. A. R., Ulfa, U., & Ikhwana, A. (2024). Gender dalam Penyuluhan Pertanian. Jawa Tengah: Eureka Media Aksara.

Lee Cooke, F. (2003). Equal opportunity? Women's managerial careers in governmental organizations in China. International Journal of Human Resource Management, 14(2), 317-333.

Maulana, R., Yuliati, Y., & Sugianto, S. (2022). Feminisasi Pertanian dan Dekontruksi Gender pada Pertanian Perhutanan Malang Selatan. Jurnal Ekonomi Pertanian dan Agribisnis, 6(3), 1206-1215.

Moridu, I., Doloan, A., Fitriani, F., Posumah, N. H., Hadiyati, R., Kune, D., & Yadasang, R. M. (2023). Pemberdayaan Masyarakat Melalui Inovasi Sosial dan Kewirausahaan Sosial dalam Menangani Masalah Sosial. Eastasouth Journal of Effective Community Services, 2(01), 42-53.

Mulyawan, R. (2016). Masyarakat, Wilayah, dan Pembangunan. Bandung: UNPAD Press.

Noni, S., Mawar, M. T. D., Mitan, A., Nelsis, A. M., & Bobo, A. (2024). Pengabdian Kepada Masyarakat Tentang Peran Gender Dalam Pembangunan Pertanian Pada Kelompok Tani Sumber Wangi Desa Koting D. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(3), 5532-5536.

Pirus, M., Shahnawi, M., & Nurahmawati, H. (2020). Javanese women identity regarding 3M: Macak-manak-masak values. International Journal of Culture and History, 7(2), 54.

Pratama, D., Witjaksono, R., & Raya, A. B. (2022). Partisipasi Anggota Kelompok Wanita Tani (KWT) Dalam Kegiatan Pekarangan Pangan Lestari Mendukung Ketahanan Pangan Rumah Tangga Di Kabupaten Gunungkidul DI Yogyakarta. Jurnal Ketahanan Nasional, 28(1), 19.

Pryzgoda, J., & Chrisler, J. C. (2000). Definitions of gender and sex: The subtleties of meaning. Sex roles, 43, 553-569.

Santoso, W. M., Situmorang, A., Latifa, A., Hadi, A., Oktaviana, S., Propiana, J. K., & Pramodhawardhani, J. (2016). Penelitian dan Pengarusutamaan Gender: Sebuah Pengantar. Jakarta: LIPI Press.

Tim Community Development PT PLN Indonesia Power UBP Mrica PLTA PB Soedirman. (2023). Dokumen Inovasi Sosial Program Serayu Asri. Banjarnegara: PT PLN Indonesia Power UBP Mrica PLTA PB Soedirman.

Tusianti, E., & Abdurahman. (2018). Ketimpangan Gender dalam Penyerapan Tenaga Kerja Formal di Indonesia. Retrieved from: https://www.researchgate.net/profile/Ema-Tusianti-2/publication/328449258_KETIMPANGAN_GENDER_DALAM_PENYERAPAN_TENAGA_KERJA_FORMAL_DI_INDONESIA/links/5bcecfa292851c1816ba55c8/KETIMPANGAN-GENDER-DALAM-PENYERAPAN-TENAGA-KERJA-FORMAL-DI-INDONESIA.pdf

UNESCO. (2003). UNESCO’s Gender Mainstreaming Implementation Framework (GMIF) for 2002-2007. UNESCO.